THE STORY OF
BENTO
Why do Japanese people love lunchboxes so much?
Bento (Obento) is not just a meal packed in a box.
It is a Love Letter made of food.
Let’s travel back in time to explore the roots of this unique culture.
Practicality to Pleasure
Originally, “Bento” was simple dried rice carried by travelers and Samurai. However, during the peaceful Edo period, it evolved into part of leisure. People began packing beautiful meals in lacquered boxes to enjoy during Hanami (cherry blossom viewing) and theater.
Ekiben & Aluminum Boxes
With the arrival of railways, “Ekiben” (station bento) appeared, featuring local specialties. Also, aluminum bento boxes became standard for school children. The pink “Denbu” (sweet fish flakes) and yellow eggs added color to everyday life.
The Legend of “Tako-san”
In the post-war era, a revolution occurred. A mother invented the “Tako-san Wiener” (Octopus Sausage) to encourage her children to eat. Along with “Usagi-ringo” (Apple Rabbits), this was the moment Bento shifted from “just food” to “entertainment.”
The Birth of “Kyara-ben”
The playful spirit of the Showa era exploded into “Kyara-ben”. Using colorful ingredients and Nori, parents began creating anime characters and animals. It is now recognized globally as a unique Japanese pop culture art form!
Be Part of the History
Don’t just read about it. Experience the “Kawaii” bento culture yourself in Akasaka!
